AboutI am a product designer specialising in complex B2B SaaS products and scalable design systems, helping teams build consistent and reliable experiences.

SkillsI collaborate closely with product and engineering teams, especially on data-heavy interfaces and workflows, where structure and clarity matter most.

With a background in UI development, I understand how design translates into code, which helps me build practical and consistent solutions.

Research User testing AI design Product strategy

PassionI have a passion for music, photography, nature, and a fascination of people and relationships

What people say about working with me

01

“ Tatev is an exceptionally talented and hands-on designer with a deep understanding of our complex SaaS platform. She combines strong analytical thinking with extensive expertise in UX and usability testing.

Tatev works closely with engineering, communicates effectively with stakeholders and customers, and is always friendly, thoughtful, and incredibly easy to work with. She is the go-to person for platform design questions. I can definitely recommend her to any team looking for an outstanding Senior Product Designer. “

Anja Dittrich

Anja Dittrich

Lead Product Manager

02

“ I really enjoyed working with Tatev. I saw firsthand how well she handles complex tasks. She is a great listener who ensures she understands every feature before designing it, and she isn’t afraid to raise valuable concerns that save development time in the long run.

Her UI/UX work is not only beautiful but also based on logic and data. She cares about quality and truly knows how to meet professional enterprise standards. I highly recommend her to any team. “

Carsten Neuendorf

Carsten Neuendorf

Director of Engineering

03

“ Not only an exceptional designer but also an amazing person to work with. Tatev has an incredible eye for detail and ability to create beautiful designs without ever losing sight of functionality and the user experience. She consistently delivers thoughtful, meaningful solutions that balance aesthetics with purpose.

Beyond her design skills, Tatev is the kind of teammate who makes any team stronger. She fosters collaboration, brings positive energy, and genuinely cares about both the people she works with and the quality of the work. “

Anne Groos

Anne Groos

Product Designer

04

“ Tatev always creates an environment where ideas and feedback could be discussed openly and constructively. She is extremely receptive to feedback, while at the same time confidently advocating for the user experience and pushing the quality of the final outcome higher.

Tatev combines professionalism, strong UX intuition, research-driven thinking, and outstanding collaboration skills in a way that is difficult to find. Any team would be incredibly lucky to have her. “

Xacobe Pajares

Xacobe Pajares

Junior Product Manager

Experience

Productsup

Berlin, Germany

Enterprise SaaS platform for product content syndication, web app, design system

Senior Product Designer

Jun 2025 - Present

Led the redesign of a core enterprise workflow, transforming a rigid, linear process into a modular experience. Validated the new interaction model through usability testing, demonstrating faster task completion and greater workflow flexibility

Co-developed company-wide Design Principles adopted across four product teams, establishing shared standards for UX decisions and cross-team consistency

Drove UX design for the integration of two acquired SaaS platforms, aligning account management, user permissions and navigation into a coherent cross-product experience

Product Designer

Jul 2021 - Jun 2025

Redesigned the channel export experience, increasing self-service adoption from 58% to 82%, reducing setup-related support tickets by 34% and cutting time to first export by 40%

Led persona workshops with stakeholders, creating a shared understanding of user needs that guided product and design decisions

Led cross-functional customer research with product managers and engineers, translating user insights into product decisions and strengthening user-centred design practices.

Senior UI Designer

Aug 2019 - Jul 2021

Established and scaled a token-based design system, improving UI consistency, design-to-development collaboration and delivery efficiency

Dunnhumby

Berlin, Germany

Enterprise, b2b, web app, mobile app (iOS and Android), design system

UI Designer

Oct 2017 - Jun 2019

Modernised complex enterprise interfaces and defined accessibility and cross-platform design standards across web and mobile

Celonis

Munich, Germany

A fast-growing SaaS startup and emerging leader in process mining

UI Designer / Developer

Feb 2016 - Oct 2017

Designed and built the UI for a complex process mining application, working closely with engineers and PMs from concept through delivery

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