Hello there, I’m Tatev ❍
a senior product designer.
I make dense, complex software easier to use, and build the systems that keep it consistent

Selected Work

Over 7 years I’ve worked across much of our platform. These two case studies show my approach end to end - how I frame a problem, work through the systems, and land a solution.

Channel Exports — export setup screens
Feature redesign ✦ Commerce data platform ✦ Productsup

Channel Exports

Redesigning a required step in Productsup’s data syndication flow. Turned a cluttered, support-dependent export setup into a guided, self-service catalog that scales.

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Merging two products — unified interface
Platform merger ✦ Commerce data platform ✦ Productsup

Merging two products into one

Unifying identity, access, and design language across two feed-management platforms after an acquisition.

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Personal Projects

Koob wooden toys
Design & Art Direction ✦ Product & brand ✦ Since 2020

Koob toys

A sustainable wooden-toy brand I designed from the ground up - from the toys themselves to the identity, packaging, and art direction

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Tatevik Vasilyan
Work About Email Resume